Tag Archives: twitter

Boston Globe Media Lab: More Than Print News


Our class visit to the Boston Globe media lab was impressive to say the least. There were so many things going on at Boston.com that I had no idea even existed. Having the chance to tour the printing rooms and newsroom was great, but what really surprised me was the media lab that they have instituted over the past few years.

Snap: The Boston Globe’s own Instagram Syndication Program
Snap is an amazing program put together by the Globe to syndicate posts on the photo-sharing site, Instagram, and map them across the Greater Boston area. While at first this didn’t seem to be a newsworthy tool, I was soon proven wrong. They explained that this was a way for Globe writers to discover trend stories directly from their readers and Boston citizens. Features such as sorting by hashtags, geotags and dates were great and really well developed.

Twitter: Project Cascade
The Globe has been adamant about tracking the syndication of it’s reporters’ tweets. They have come up with a syndication and metrics tracker, Project Cascade, which measures the reach of every tweet posted by the Globe. By using bit.ly to host links to stories, Project Cascade, can see when one Retweet (by a celebrity or influencer) reaches a huge group of untapped readers/followers.

Radio BDC
Boston.com’s own internet radio station, Radio BDC, really seemed to be the future of radio. Streaming online only, Radio BDC plays a variety of genres of music and only has one minute of commercials every hour. Radio DJ, Adam Chapman, explained that this is what keeps their listeners involved and tuned-in. TSL (Time Spent Listening) for most radio stations is typically 20-30 minutes, while BDC averages 50 minutes per listener. Unlike Spotify and Pandora, this is an internet radio station that provides an element of humanity, explained Chapman. Having DJs, song requests and discussions all keep the listener involved.

Overall, the experience was great and it was really amazing to see an older print newspaper making huge steps in multimedia journalism.


Final Project: A profile on Rachele Pojednic

For my final project I will be doing a profile piece on Rachele Pojednic, a Northeastern alum and all-around Boston-fitness guru. Rachele is involved in every aspect of exercise; coxswain for the Northeastern Alumni Rowing Team, spinning instructor at Recycle Studio and has worked as a strength and conditioning coach for Northeastern, Boston University, MIT and the Thayer Academy. Rachele is a committed November Project tribe member, as well as a road biker, runner and a lover of all winter sports.

Photo courtesy of Rachele Pojednic and Strong Process.

So she’s fit, but does she know anything? 1000x yes. Rachele graduated from Northeastern University with a Bachelor of Science degree in Cardiopulmonary and Exercise Science. She holds two Masters Degrees, an M.S. in Biochemical and Molecular Nutrition & Exercise Physiology from Tufts University and an M.Ed in Physical Education and Coaching from Boston University. Rachele is in the process of completing her Biochemical and Molecular Nutrition & Exercise Physiology PhD at Tufts University.

Onto Rachele’s online work… she has started a blog, Strong Process, which focuses on spotlighting endeavors in health and fitness. She posts everything from the importance of rest to the best types of cardio training to the truth behind trend dieting. She is active on her blog’s Twitter handle @strongprocess where she Tweets and Retweets a lot of great information and reputable sources.

Basically, Rachele knows a lot. Her blog is making every reader a little bit smarter, quicker and healthier. You can guarantee that you will never find her unhappily sweating it out on a treadmill in the gym- this girl is always doing something different. I am excited to get started speaking with Rachele about her insights and work in the fitness world.

Twitter & Fitter

I will be following various Twitter handles to find reviews, promotions and news stories about different fitness workouts, local races and new studios. I will compile a list of these Twitter handles and others on my Twitter profile. Through following these sources for the last day, I have been able to expand this list. I have found a variety of instructors, studios and classes that I am looking forward to trying. I will be adding these Twitter handles (and more!) to my list over the next few days.

  1. @rateyourburn | Rate Your Burn is a fitness class review blog, where anonymous RYB reps head into new fitness classes and try them out. @rateyourburn tweets links to reviews and retweets different fitness instructors.
  2. @fitfluential | FitFluential generally retweets its network of fitness ambassadors who introduce readers to fitness tips, new workouts and healthy recipes.
  3. @lululemon | While lululemon does tweet about their products, they also promote local races, fitness studios and events.
  4. @nytimeshealth | NYT Health posts links to their articles on fitness, health and wellness. There are also retweets by professionals in the industry.
  5. @bostonfitfind | Boston Fit Find posts links to deals in the fitness industry in Boston. This is where I will go to find out the newest, trendiest workouts.
  6. @omgal | OmGal is Boston’s own Rebecca Pacheco, a certified yoga instructor, runner and voice behind OmGal.com. Her twitter handle reflects her blog, posting the latest fitness workouts in the city.
  7. @carrotsncake | Another Boston-based fitness blogger. She tweets about healthy recipes and city fitness life. I hope to find a lot of new workouts and instructors through her Twitter handle.
  8. @fitsugar | One of my blogs-to-follow, FitSugar mainly links to articles on their website about healthy eating and fitness trends.
  9. @shape_magazine | Shape will help me find fitness trends not only occurring in Boston, but around the country. I’m excited to look into some of their healthy recipes and stretching tips as well.
  10. @fitnessmagazine | Fitness Magazine is a key resource in finding professionals in the fitness industry. They retweet these professionals as well as posting links to their articles online.

Photo (cc) by mgstanton and republished here under a Creative Commons license. Some rights reserved.